Its all about how you market itWhy Hurt Locker won the Oscar

first_imgI was very shocked to see Hurt Locker beat Avatar for best picture last night. I saw both movies and enjoyed them both. On paper, everything I saw led me to believe Avatar was a lock. Big revenues, big marketing, big budget…..it just seemed right.Then I dug a little bit deeper into why it happened. I found a great article detailing the marketing strategy the Hurt Locker used and it was brilliant. The article can be found here.http://www.hollywoodreporter.com/hr/content_display/film/news/e3i88e2a9a4c588f422d370afe237b52edfTake a look at the article and let me know your thoughts. When offering sales and marketing support to our expansion stage portfolio company management teams, I am going to really think about how they did it.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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